Renewal of the Argenta Woonbank Website

Argenta, a renowned financial institution specializing in mortgages and home loans, had an outdated website that no longer met the needs of modern users. The website was not intuitive, was not mobile-friendly, and lacked the visual and functional appeal that customers expect when searching for mortgage solutions.

Enhancing user experience

The new website needed to be more user-friendly, visually appealing, and better aligned with the customer journey. This meant a clear navigation structure, an intuitive interface, and an optimal mobile experience.

Strengthening brand identity

Additionally, the site had to enhance Argenta's trust and brand identity.

SOLUTION

A modern and accessible interface designed with a focus on user-friendliness and conversion optimization.

Responsive Web Design
The website was fully optimized for mobile devices, tablets, and desktops

Clear Navigation
A structured and logical layout that quickly directs customers to the right information

Interaction & Conversion
Improved call-to-actions, optimized forms, and interactive tools to calculate home loans and financial possibilities.

Visual Identity
A fresh and contemporary look that aligns with Argenta's brand values.

MY ROLE

An intuitive, conversion-driven website that enhances the growth and reputation of Argenta as a financial service provider.

I was responsible for translating Argenta’s business goals into a seamless digital experience. I led the design strategy, creating a user-friendly interface that optimized the customer journey and improved engagement

35%

improved customer satisfaction

40%

more time spend on the site

-25%

bounce rate

WeiFang Fu

Digital designer