Client
Volvo
Deliverables
// UX design
// UI design
// Persuasive design
// Design for conversion
Sophisticated strength, elegantly crafted. Made in sweden. With love.
The Volvo XC90 Car Converter is designed to transform the customer experience within Volvo dealerships. This interactive tool enables salespeople to guide customers through the process of building their dream car in real-time, offering a seamless, interactive, and visual experience. The goal is to create an intuitive, engaging journey that reflected the essence of Volvo.
THE CHALLENGE
Modern car buyers seek more than just specifications; they want to connect with a brand’s values and understand what makes a vehicle special.
The challenge was to create an experience that allowed users to explore the XC90 at their own pace, with or without the guidance of a sales advisor, while seamlessly integrating Volvo’s legacy and vision for the future.
The concept
Seamless sales experience.
Smart and Intuitive.
Explore freely, your way.
Explore the Volvo XC90 your way. Browse options at your own pace on your device or a service tablet in the showroom, with Volvo AI providing effortless guidance. Prefer a personal touch? A sales advisor can walk you through the possibilities. No pressure, no unnecessary steps—just a smooth and inspiring way to discover your perfect XC90.
Request services effortlessly
Schedule a test drive, get financial advice, or connect with a Volvo representative directly from their device.
Customize your dream car
Select trims, colors, and features to personalize their Volvo
Explore freely
Interact with the vehicle at their own pace, discovering key features and innovations.
A self-guided exploration with Volvo AI
Users can browse the XC90’s features on their own device or a service tablet in the dealership, with Volvo AI providing real-time insights, recommendations, and the story behind every design choice.
Personalized walkthrough with a sales advisor
For those who prefer a more human touch, sales advisors can use the same tool to guide customers through the vehicle’s options, ensuring a seamless and informative experience.
Storytelling
through design
Rather than presenting a traditional configurator, we infused storytelling into every interaction.
Volvo Heritage
Users discover Volvo’s deep roots in Scandinavian craftsmanship, safety innovations, and iconic design.
Sustainability Commitment
The experience highlights Volvo’s push towards electrification, carbon neutrality, and the use of sustainable materials in the XC90.
Human-Centered Philosophy
Every design choice is framed in terms of how it benefits the driver and passengers, from intuitive technology to ergonomic seating and safety enhancements.
MY ROLE
The Volvo XC90 digital experience successfully blended technology, storytelling, and user-centric design to create an intuitive and inspiring journey.
By integrating Volvo AI and the option for guided exploration, we provided a flexible, engaging way for customers to connect with Volvo’s legacy, sustainability mission, and vehicle innovations—all while making the buying process seamless and enjoyable.
Increased engagement
Users spent more time interacting with the tool compared to traditional configurators
Improved conversion
A smoother, pressure-free experience led to more confident purchasing decisions.
Positive feedback from dealerships
Sales advisors found the tool to be an effective way to align customer needs with Volvo’s offerings
The Volvo XC90 car converter is more than just a configurator.
It’s a powerful sales tool that transforms how customers interact with their future vehicle. By combining cutting-edge technology with Volvo’s signature elegance, redefining the car-buying journey, making it as enjoyable and sophisticated as the XC90 itself.
